Page 13 - index
P. 13
RESEARCH, ANALYSIS & TRENDS
Content, specifically designed for mobile and stead on formats that work well for both users and ad-
“snackable video” vertisers. YouTube viewers will then no longer be
forced to watch 30-second unskippable ads, although
Today, it is important that customers like the fish togeth- the 20-second and 6-second unskippable formats will
er with the bait, but if it stinks from the head, you should still remain. That way, Google intends to keep consum-
better keep your hands off. Snackable content must act ers engaged on YouTube while allowing advertisers to
as an attractant for the users. If a short video or a funny continue to pay per view of their video content.
picture is creating a buzz, the content stays in a view- Not to mention that by reducing the number of ad for-
er’s mind. And if everything goes well, consumers hope- mats and making them as light and as fast as possible,
fully associate a positive experience with the brand, lag time is reduced and customer experience improved,
despite an expiration date. YouTube knows, and for sure live video adoption will
continue to rise and be confined more to the new form
To provide a better user experience is for sure the main of content marketing. ◊
reason why Google decided to stop supporting 30-
second unskippable ads as of 2018, and to focus in- By Daniela La Marca
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
Content, specifically designed for mobile and stead on formats that work well for both users and ad-
“snackable video” vertisers. YouTube viewers will then no longer be
forced to watch 30-second unskippable ads, although
Today, it is important that customers like the fish togeth- the 20-second and 6-second unskippable formats will
er with the bait, but if it stinks from the head, you should still remain. That way, Google intends to keep consum-
better keep your hands off. Snackable content must act ers engaged on YouTube while allowing advertisers to
as an attractant for the users. If a short video or a funny continue to pay per view of their video content.
picture is creating a buzz, the content stays in a view- Not to mention that by reducing the number of ad for-
er’s mind. And if everything goes well, consumers hope- mats and making them as light and as fast as possible,
fully associate a positive experience with the brand, lag time is reduced and customer experience improved,
despite an expiration date. YouTube knows, and for sure live video adoption will
continue to rise and be confined more to the new form
To provide a better user experience is for sure the main of content marketing. ◊
reason why Google decided to stop supporting 30-
second unskippable ads as of 2018, and to focus in- By Daniela La Marca
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
