Page 9 - index
P. 9
RESEARCH, ANALYSIS & TRENDS
ad market. By the end of this year, spending on mobile Fighting the ad fraud: Bots, that click on ads and
will increase by 47% to around $ 4 billion, while desktop push the visit and click numbers up that way, burn an-
ads are expected to grow by "only" 18%, according to nually advertising budgets in millions of dollars. The
Magma Global’s Advertising Forecast. problem is well-known for many years now, which is
e.g. why the Joint Industry Committee for Web Stand-
Personalization: Personalization is one of the cur- ards has issued the Good Practice Principles, aiming to
rent buzzwords in marketing, which means users ex- reduce ad fraud with their compliance and application.
pect a personal approach with relevant content that is The Code of Conduct for Programmatic Advertising, a
adapted to their needs. Irrelevant advertising is badly self-imposed clause by the German Federal Associa-
perceived and may affect the brand negatively. Dynam- tion for Digital Economy (BVDW) has the same goal:
ic content should therefore be utilized in a user-specific Uniform and clearly defined standards should lead to
manner as already seen among display ads. Now, this more transparency, quality and safety. Google has also
is also necessary to implement for video formats: Data created a team to counteract poor quality.
concerning the purchasing behavior of a user, as well
as his/her interests, are just as relevant here, as infor- Since the interest of users in new, exciting, funny and
mation about the current location or the current weather emotional videos is strikingly unbroken, video ads are
there. therefore the perfect way for advertisers to attract the
attention of their target audience and direct them to
Interactivity: For a video to be watched till the end, their business. Anyway, whoever wants to be ahead of
it must win the full attention of the viewer. Interaction the competition should pay attention to the latest trends
elements, such as the option to co-determine with just and developments and incorporate them as quickly as
one click how it is going on, is just a way of numerous possible into their own strategy. It just lies with you to
examples to keep the viewer's interest permanent. Just do it. ◊
stay creative! By Daniela La Marca
ADVERTISE WITH US
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
ad market. By the end of this year, spending on mobile Fighting the ad fraud: Bots, that click on ads and
will increase by 47% to around $ 4 billion, while desktop push the visit and click numbers up that way, burn an-
ads are expected to grow by "only" 18%, according to nually advertising budgets in millions of dollars. The
Magma Global’s Advertising Forecast. problem is well-known for many years now, which is
e.g. why the Joint Industry Committee for Web Stand-
Personalization: Personalization is one of the cur- ards has issued the Good Practice Principles, aiming to
rent buzzwords in marketing, which means users ex- reduce ad fraud with their compliance and application.
pect a personal approach with relevant content that is The Code of Conduct for Programmatic Advertising, a
adapted to their needs. Irrelevant advertising is badly self-imposed clause by the German Federal Associa-
perceived and may affect the brand negatively. Dynam- tion for Digital Economy (BVDW) has the same goal:
ic content should therefore be utilized in a user-specific Uniform and clearly defined standards should lead to
manner as already seen among display ads. Now, this more transparency, quality and safety. Google has also
is also necessary to implement for video formats: Data created a team to counteract poor quality.
concerning the purchasing behavior of a user, as well
as his/her interests, are just as relevant here, as infor- Since the interest of users in new, exciting, funny and
mation about the current location or the current weather emotional videos is strikingly unbroken, video ads are
there. therefore the perfect way for advertisers to attract the
attention of their target audience and direct them to
Interactivity: For a video to be watched till the end, their business. Anyway, whoever wants to be ahead of
it must win the full attention of the viewer. Interaction the competition should pay attention to the latest trends
elements, such as the option to co-determine with just and developments and incorporate them as quickly as
one click how it is going on, is just a way of numerous possible into their own strategy. It just lies with you to
examples to keep the viewer's interest permanent. Just do it. ◊
stay creative! By Daniela La Marca
ADVERTISE WITH US
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
