Page 7 - index
P. 7
RESEARCH, ANALYSIS & TRENDS
If in the past 60 years, linear TV has been the dominant ties and having the insights to expand video initiatives
medium, brands can extend their reach now with the in their company outstandingly.
advent of new TV products, such as Apple, Amazon,
Android and Roku. Just ten years ago, it was said each Brightcove’s CEO, David Mendels, gives in the follow-
brand would soon be given the opportunity of becoming ing an interesting introduction to what Brightcove is
a media company and clearly this prediction is now re- calling Experience and Economics: Brightcove’s Mani-
ality. With the help of an in-house video production festo for Media in 2017, setting three primary mandates
team, marketing departments can design a unified vid- to enable a wide range of media businesses to flourish
eo strategy and save lots of agency costs. Highly quali- in a challenging and complex video landscape.◊
fied employees that are part of the marketing team rep-
resent the company’s brand, embracing the opportuni- By MediaBUZZ
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
If in the past 60 years, linear TV has been the dominant ties and having the insights to expand video initiatives
medium, brands can extend their reach now with the in their company outstandingly.
advent of new TV products, such as Apple, Amazon,
Android and Roku. Just ten years ago, it was said each Brightcove’s CEO, David Mendels, gives in the follow-
brand would soon be given the opportunity of becoming ing an interesting introduction to what Brightcove is
a media company and clearly this prediction is now re- calling Experience and Economics: Brightcove’s Mani-
ality. With the help of an in-house video production festo for Media in 2017, setting three primary mandates
team, marketing departments can design a unified vid- to enable a wide range of media businesses to flourish
eo strategy and save lots of agency costs. Highly quali- in a challenging and complex video landscape.◊
fied employees that are part of the marketing team rep-
resent the company’s brand, embracing the opportuni- By MediaBUZZ
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
