Page 3 - index
P. 3
Video Marketing & Advertising
RESEARCH, ANALYSIS & TRENDS
Welcome the year of pg 6 What makes digital video pg 8 What’s the secret sauce of pg 10
influential video innovations advertising so attractive? great content? Adobe’s
answer is culture!
Snackable content pg 12 Storytelling is dead - long pg 14 Are interstitial adverts pg 16
manages the balancing act live Storylistening as the becoming obsolete?
between pleasing content beginning of a successful
and monetarization story
Digital ad spending across pg 20 Irdeto Research: Despite pg 22 Google just released the pg 23
six key markets in South- high levels of awareness in Top 10 YouTube ads that
east Asia to grow 20.4% India that piracy is illegal, captured the attention of
this year more than half still choose Singaporeans
to watch it
BEST PRACTICES & STRATEGIES
Why Virtual Reality is more pg 24 Deploying videos in pg 26 What distinguishes good pg 28
than just a buzz phrase for eCommerce expediently content quality?
the film industry
Corporate video: Know-how pg 30
saves time and money
Find us online!
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
RESEARCH, ANALYSIS & TRENDS
Welcome the year of pg 6 What makes digital video pg 8 What’s the secret sauce of pg 10
influential video innovations advertising so attractive? great content? Adobe’s
answer is culture!
Snackable content pg 12 Storytelling is dead - long pg 14 Are interstitial adverts pg 16
manages the balancing act live Storylistening as the becoming obsolete?
between pleasing content beginning of a successful
and monetarization story
Digital ad spending across pg 20 Irdeto Research: Despite pg 22 Google just released the pg 23
six key markets in South- high levels of awareness in Top 10 YouTube ads that
east Asia to grow 20.4% India that piracy is illegal, captured the attention of
this year more than half still choose Singaporeans
to watch it
BEST PRACTICES & STRATEGIES
Why Virtual Reality is more pg 24 Deploying videos in pg 26 What distinguishes good pg 28
than just a buzz phrase for eCommerce expediently content quality?
the film industry
Corporate video: Know-how pg 30
saves time and money
Find us online!
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
