Page 8 - index
P. 8
RESEARCH, ANALYSIS & TRENDS
What makes digital video advertising
so attractive?
If in recent years it has still been an absolute trendsetter Of course, marketers have also become aware of this
in the field of online advertising, video advertising has and are taking advantage of the moving pictures to cre-
now firmly established itself among the applications of ate more effective advertising for their campaigns.
the most important online marketing tools.
In addition, social media – especially Facebook – offers
Cisco’s Visual Networking Index (Cisco VNI), an ongoing video ads with auto-play, so users are paying attention
initiative to track and forecast the impact of visual net- faster and reward a funny campaign with their likes.
working applications, reveals that in 2010 it would take Still, the potential of video ads is far from being ex-
an individual more than 5 million years to watch the hausted and we can expect to see some exciting devel-
amount of video that will cross global IP networks each opments in the future of digital video advertising, such
month and every second nearly a million minutes of vid- as:
eo content are expected to cross the network.
Programmatic: Programmatic Advertising is one of
Furthermore, Cisco forecasts that IP video traffic will be the most persistent online marketing trends of the past
82% of all consumer Internet traffic globally and Internet few years and has left its mark on the display advertis-
video traffic will grow fourfold by then. Social media ing industry. No wonder this process is now also used
shows as well that companies are increasingly focusing for video ads.
on moving images and experts see a great growth po-
tential for video advertising in the future, as it has be- Forward-looking marketers know that they can address
come the most widely used ad format. their target audience much more efficiently and save a
lot of time and resources through the automated pro-
But what makes video ads so successful? cess. Although video ads that can be booked program-
matically are still quite new, it is expected they will in-
The huge potential of the video ads is due to the gener- crease enormously. By 2020, according to forecasts,
ally increased video consumption on the Internet. half of all video ads will be generated already via pro-
YouTube, Netflix, and its peers are zeitgeisty with their grammatic advertising.
video format and struck the nerve of web users. Today's
people are spending more and more time watching vide- Mobile: That "mobile" is becoming increasingly im-
os on the Internet and the trend is simply gaining mo- portant in all areas is old hat, however, videos are par-
mentum. ticularly popular on Smartphones and tablets. And you
can imagine that this has a huge influence on the video
8 February 2017 - Video Marketing & Advertising
What makes digital video advertising
so attractive?
If in recent years it has still been an absolute trendsetter Of course, marketers have also become aware of this
in the field of online advertising, video advertising has and are taking advantage of the moving pictures to cre-
now firmly established itself among the applications of ate more effective advertising for their campaigns.
the most important online marketing tools.
In addition, social media – especially Facebook – offers
Cisco’s Visual Networking Index (Cisco VNI), an ongoing video ads with auto-play, so users are paying attention
initiative to track and forecast the impact of visual net- faster and reward a funny campaign with their likes.
working applications, reveals that in 2010 it would take Still, the potential of video ads is far from being ex-
an individual more than 5 million years to watch the hausted and we can expect to see some exciting devel-
amount of video that will cross global IP networks each opments in the future of digital video advertising, such
month and every second nearly a million minutes of vid- as:
eo content are expected to cross the network.
Programmatic: Programmatic Advertising is one of
Furthermore, Cisco forecasts that IP video traffic will be the most persistent online marketing trends of the past
82% of all consumer Internet traffic globally and Internet few years and has left its mark on the display advertis-
video traffic will grow fourfold by then. Social media ing industry. No wonder this process is now also used
shows as well that companies are increasingly focusing for video ads.
on moving images and experts see a great growth po-
tential for video advertising in the future, as it has be- Forward-looking marketers know that they can address
come the most widely used ad format. their target audience much more efficiently and save a
lot of time and resources through the automated pro-
But what makes video ads so successful? cess. Although video ads that can be booked program-
matically are still quite new, it is expected they will in-
The huge potential of the video ads is due to the gener- crease enormously. By 2020, according to forecasts,
ally increased video consumption on the Internet. half of all video ads will be generated already via pro-
YouTube, Netflix, and its peers are zeitgeisty with their grammatic advertising.
video format and struck the nerve of web users. Today's
people are spending more and more time watching vide- Mobile: That "mobile" is becoming increasingly im-
os on the Internet and the trend is simply gaining mo- portant in all areas is old hat, however, videos are par-
mentum. ticularly popular on Smartphones and tablets. And you
can imagine that this has a huge influence on the video
8 February 2017 - Video Marketing & Advertising
