Page 11 - index
P. 11
RESEARCH, ANALYSIS & TRENDS
6. Deliver content at lightning speed: Create powerful 8. Make meeting customer needs fun: A happy work-
content by developing a process that’s agile, ensuring force leads to higher profits, increased productivity, and
brand consistency across channels and leaning on data greater customer experiences. Find innovative ways to
to deliver relevance at scale. Processes and systems show employees that what they do contributes to the
should allow creative teams to produce high volumes of overall goals of the company. Encourage customer-
assets quickly and empower marketers to publish and centric behaviors by empowering employees with what-
update without having to wait for approvals. ever they need to improve the customer experience
and arm them with essential training and tools.
7. Align business goals with customer experiences:
Identify areas that are most relevant to teams and de- For more information on creating a "Culture of Con-
velop appropriate metrics for employees to work to- tent", please read Adobe’s blog post. ◊
ward. Then, use refined reporting to allow teams to see
what’s working and what’s not at every customer touch-
point to optimize for best results.
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
6. Deliver content at lightning speed: Create powerful 8. Make meeting customer needs fun: A happy work-
content by developing a process that’s agile, ensuring force leads to higher profits, increased productivity, and
brand consistency across channels and leaning on data greater customer experiences. Find innovative ways to
to deliver relevance at scale. Processes and systems show employees that what they do contributes to the
should allow creative teams to produce high volumes of overall goals of the company. Encourage customer-
assets quickly and empower marketers to publish and centric behaviors by empowering employees with what-
update without having to wait for approvals. ever they need to improve the customer experience
and arm them with essential training and tools.
7. Align business goals with customer experiences:
Identify areas that are most relevant to teams and de- For more information on creating a "Culture of Con-
velop appropriate metrics for employees to work to- tent", please read Adobe’s blog post. ◊
ward. Then, use refined reporting to allow teams to see
what’s working and what’s not at every customer touch-
point to optimize for best results.
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
