Page 10 - index
P. 10
RESEARCH, ANALYSIS & TRENDS
in social media users, and 64% of the growth in mobile More than 1.5 billion people across APAC now use so-
social media users. The pace of change in APAC show cial media on a monthly basis, 95% of whom access
no signs of slowing either, and it is believed that 2017 social via mobile devices - the highest ratio in the
will be another bumper year for growth across the Far world. As a result, organizations in APAC should plan
East, especially in Southeast Asia. to transform their communications strategy to increase
customer engagement and real-time interaction across
Digital growth across Asia-Pacific accelerated versus the customer journey.
growth over the previous 12 months, with internet users
up 15% year-on-year to pass the 1.9 billion mark. Social The report compiles data from the world's largest stud-
media growth rates accelerated by more than 50% ver- ies of online behavior, conducted by organizations in-
sus 2015, with social media use overall up 25%, com- cluding GlobalWebIndex, GSMA Intelligence, Statista,
pared to 14% growth in last year’s report. and Akamai in a comprehensive state of social media
reference.
More than 1.5 billion people across APAC now use so-
cial media on a monthly basis, with 95% of them ac- Digital In 2017 is the lead document in a suite of re-
cessing platforms via mobile devices - the highest ratio ports produced by We Are Social and Hootsuite.◊
in the world.
By MediaBUZZ
In APAC, mobile data traffic leads significantly over oth-
er regions, with 4.12 billion gigabytes consumed, com-
pared with 1.24 gigabytes from North Europe, Middle
East, and Africa. Social media growth rates increased
by over 50% year-on-year.
10 January 2017 - Digital Marketing Trends & Predictions
in social media users, and 64% of the growth in mobile More than 1.5 billion people across APAC now use so-
social media users. The pace of change in APAC show cial media on a monthly basis, 95% of whom access
no signs of slowing either, and it is believed that 2017 social via mobile devices - the highest ratio in the
will be another bumper year for growth across the Far world. As a result, organizations in APAC should plan
East, especially in Southeast Asia. to transform their communications strategy to increase
customer engagement and real-time interaction across
Digital growth across Asia-Pacific accelerated versus the customer journey.
growth over the previous 12 months, with internet users
up 15% year-on-year to pass the 1.9 billion mark. Social The report compiles data from the world's largest stud-
media growth rates accelerated by more than 50% ver- ies of online behavior, conducted by organizations in-
sus 2015, with social media use overall up 25%, com- cluding GlobalWebIndex, GSMA Intelligence, Statista,
pared to 14% growth in last year’s report. and Akamai in a comprehensive state of social media
reference.
More than 1.5 billion people across APAC now use so-
cial media on a monthly basis, with 95% of them ac- Digital In 2017 is the lead document in a suite of re-
cessing platforms via mobile devices - the highest ratio ports produced by We Are Social and Hootsuite.◊
in the world.
By MediaBUZZ
In APAC, mobile data traffic leads significantly over oth-
er regions, with 4.12 billion gigabytes consumed, com-
pared with 1.24 gigabytes from North Europe, Middle
East, and Africa. Social media growth rates increased
by over 50% year-on-year.
10 January 2017 - Digital Marketing Trends & Predictions
