Page 8 - index

RESEARCH, ANALYSIS & TRENDS

Digital in 2017 Report reveals APAC is

home to more than half the world’s

internet and (mobile) social media users

Hootsuite and We Are Social released the 6th annual But it is not just the internet that’s growing rapidly,
report of social media and digital trends around the world WeAreSocial revealed by identifying a wealth of other
- Digital in 2017. Examining data from 238 countries, the important milestones as part of this year’s Global Digi-
report finds 50% of the world is now connected to the tal report, including:
internet and researches the opportunities that increasing
connectivity has for organizations worldwide.
 More than half the world now uses a smartphone;
“The findings have exciting implications for businesses,
governments, and society in general, but they’re also  Almost two-thirds of the world’s population now has a
testament to the speed with which digital connectivity is mobile phone;
changing the lives of people all over the world,
WeAreSocial points out. Especially, when considering  More than half of the world’s web traffic now comes
that “it’s only been 25 years since Tim Berners-Lee from mobile phones;
made the ‘World Wide Web’ available to the public.” The
more impressive it is that the internet has already be-  More than half of all mobile connections around the
come an integral part of everyday life for most of the world are now ‘broadband’;
world’s population.

8 January 2017 - Digital Marketing Trends & Predictions