Page 9 - index
P. 9
RESEARCH, ANALYSIS & TRENDS
More than one in five of the world’s population helping to improve people's lives. The increase in inter-
shopped online in the past 30 days. net users in developing economies is particularly en-
couraging,” said Simon Kemp, We Are Social. “Given
Internet users grew by 10% in 2016, up 354 million this latest data, it's probably time for us to stop referring
compared to 2015; to social as 'new media', and integrate it more seam-
lessly into our day-to-day activities."
Active social media users increased by 21%, up 482
million versus 2015; The rate of growth for unique mobile users increased
by more than half compared to last year, with 81 million
more new users in 2016 compared to the growth we
Unique mobile users grew by 5%, up 222 million over reported in last year’s analysis.
the past 12 months;
It’s also interesting to note that developed economies’
Mobile social media users grew by 30%, up an im- share of global digital users dropped this year, as digi-
pressive 581 million in 2016. tal growth in Asia-Pacific - particularly in South and
Southeast Asia - moved the balance further East.
Internet users grew by slightly more than they did in
2015, while social media and mobile social media users APAC is now home to more than half the world’s inter-
were up by more than double the number of new users net users, 54% of the world’s social media users, and
reported last year. 56% of all mobile social media users. Once again
though, it’s the pace of change that tells the most inter-
“Half of the world's population is now online, which is a esting story here: Asia-Pacific accounted for 70% of
testament to the speed with which digital connectivity is total growth in global internet users, 62% of the growth
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
More than one in five of the world’s population helping to improve people's lives. The increase in inter-
shopped online in the past 30 days. net users in developing economies is particularly en-
couraging,” said Simon Kemp, We Are Social. “Given
Internet users grew by 10% in 2016, up 354 million this latest data, it's probably time for us to stop referring
compared to 2015; to social as 'new media', and integrate it more seam-
lessly into our day-to-day activities."
Active social media users increased by 21%, up 482
million versus 2015; The rate of growth for unique mobile users increased
by more than half compared to last year, with 81 million
more new users in 2016 compared to the growth we
Unique mobile users grew by 5%, up 222 million over reported in last year’s analysis.
the past 12 months;
It’s also interesting to note that developed economies’
Mobile social media users grew by 30%, up an im- share of global digital users dropped this year, as digi-
pressive 581 million in 2016. tal growth in Asia-Pacific - particularly in South and
Southeast Asia - moved the balance further East.
Internet users grew by slightly more than they did in
2015, while social media and mobile social media users APAC is now home to more than half the world’s inter-
were up by more than double the number of new users net users, 54% of the world’s social media users, and
reported last year. 56% of all mobile social media users. Once again
though, it’s the pace of change that tells the most inter-
“Half of the world's population is now online, which is a esting story here: Asia-Pacific accounted for 70% of
testament to the speed with which digital connectivity is total growth in global internet users, 62% of the growth
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
