Page 16 - AeM_June_2017

RESEARCH, ANALYSIS & TRENDS

Nearly half of Indonesia’s smartphone users

not satisfied with their default browsers

Opera conducted a survey in the six biggest cities in Using smartphone browsers for searches, news
Indonesia (Jakarta, Surabaya, Bandung, Yogyakarta, and social media
Medan and Makassar) to find out more about the brows-
ing habits of Indonesia’s smartphone users and how Hodiny pointed out that Indonesian smartphone users
they use the internet on their devices. The findings re- mostly use internet browsers to search for information,
veal that nearly half of the respondents are not satisfied read news and access social media. Lifestyle (57%),
with their default browsers because of slow browsing health (52%) and education (50%) are three of the
speed, high data consumption and frequent crashes. most popular types of information that respondents look
for when using their smartphone browsers.
In fact, the survey of young respondents (18-25 years
old) found that only 10% use the default browsers on “However, if we go into detail over the respondents’
their smartphones, meaning 90% of the ‘Generation Z’ feedback, we will find out that male and female re-
users are opting for third-party browsers for their con- spondents actually have different interests in terms of
venience. the kind of information they seek. Our male respond-
ents are interested in information related to sports,
“The main reason why respondents are using other mo- technology and health, while our female respondents
bile browsers is because they prefer a browser which seek information on lifestyle, health and entertainment/
gives them ease of use and access to the internet. This gossip,” Hodiny explained.
is quite important for them to choose a good browser
because we found that about two-thirds of mobile inter- He also stated that, according to the survey result, In-
net users in Indonesia use their smartphone browsers donesian males have a tendency to use mobile brows-
more than eight times a day,” said Ivollex Hodiny, er more than females. “Indonesian smartphone users
Growth Director of Asia, Opera Software. love to use their mobile browser, and more than half of
them are using it no less than eight times a day. The
The findings confirmed the results of the We Are Social number of male users outnumber female users who
survey conducted in 2017, which found that Indonesian browse eight times per day 71% to 59%, respectively.”
internet users spend nearly four hours per day browsing
the internet on their smartphone mobile browsers. Indo- Most favored browser feature: data saving
nesia is one of the top 10 countries that spend the most
time online. The survey results also showed that nearly half of Indo-
nesian smartphone browser users (45%) favor data
saving features over other features.
16 June 2017 - Mobile Marketing & Apps