Page 21 - AeM_June_2017

BEST PRACTICES & STRATEGIES

Fast loading a must - despite videos search results and voted mobile to be the main index.
The search giant enhanced massively the status of the
Speaking of content: If you offer videos and pictures on mobile index, while the desktop version got graded as a
your page, make sure the loading time is fast. This secondary alternative. The most relevant actor for the
means data should be delivered as versions adapted for discovery of brands, products and services has parked
mobile application experience as well as high-resolution that way all non-optimized Internet sites on the siding
premium content for desktop users through the website. and penalized their operators. Hence, companies
A mobile-optimized website should not really load a high should influence the user experience positively and
-resolution photo or a video completely in the back- make sure there are no long loading times, complex
ground and load the data volume of the users to the use or difficult dialog options, especially during the pur-
pain threshold, but use a matching version of the picture chase decision process. What has already been the
material optimized for the size ratios on the smartphone case for desktop-based websites for ages, mobile web-
display, as well as a non-HD -optimized form of a video. sites must be able to fulfill blindfolded.

Your mobile advertising will only be seen on Anyone who prepares his digital presences for an opti-
smartphones when users are redirected to a mobile op- mal mobile experience will at least be able to reach the
timized landing page. So, all those who have not opti- target line at the end of the year. But rest assured that
mized their website for smartphones yet, will no longer all non-mobile optimized offers will inevitably been left
be seen in the minds of consumers, which sounds the behind and annihilated by the competition. ◊
death knell for digital marketing.
Already last year, Google has introduced the mobile By Daniela la Marca

MediaBUZZ Pte Ltd - Independant ePublisher for Asia