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BEST PRACTICES & STRATEGIES

that Google’s Product Manager, Doantam Phan, men-
tioned in his blog, including:

 If the retrieval of important CSS, JavaScript, or im-
age files is blocked by the Googlebot, you should
ensure that all important areas of your web page
can be crawled by using the robots.txt file.

 If content can’t be retrieved by mobile because
Flash is used, there is basically no other solution
than avoiding Flash content on mobile-optimized
websites, and HTML5 or iframes instead.

 If the user is not correctly redirected to the mobile
web page, your mobile site most probably has a
different URL than your desktop version, so you
should check that each desktop URL correlates
exactly with one mobile URL. If there is not a mo-
bile version for each desktop URL, you should do
without a redirect and instead only output the desk-
top version.

In times of “Mobile-first Indexing”, mobile optimization
becomes the central optimization approach for Web-
Separate, mobile URL
masters, therefore consider that many users will con-
Some websites use a subdomain or a separate domain sume your content via a mobile device, when designing
for their mobile version. In this case, the administration your websites. If you avoid common mistakes and take
the special features of mobile usage as the basis for
expense might be higher as two different HTML codes
must be maintained. website design, you have already created the most im-
Anyway, to optimize your website best for mobile output portant prerequisite for your success in the mobile web.
devices, you should avoid the following sources of error ◊ By Daniela La Marca

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