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TECHNOLOGIES & PRODUCTS

Hootsuite's ‘Amplify for Selling’ aims

for boosting sales

The social media management platform Hootsuite Amplify. With Amplify for Selling, organizations can
launched Amplify for Selling, a powerful, mobile-first more effectively use social to drive top-line results.
solution designed to help sales teams be successful The easy-to-use mobile application enables sales reps
on social by generating leads and fostering relation- to:
ships that drive revenue.
 Accelerate sales pipeline with targeted social
Furthermore, the company is publishing a new com- listening - Integration with CRMs (Salesforce and
missioned study conducted by Forrester on the state of Microsoft Dynamics) help sales reps increase sales
social selling. In today’s digital world, social is where productivity by enabling them to import contacts
customers are, and organizations recognize that it will from their CRM into Amplify for Selling and follow-
be the dominant sales channel of the future. In the For- ing them on Twitter. Social signals can be set up to
rester Consulting study, sales and marketing leaders help sales reps listen and get notifications about
around the globe recognize that social is a priority for relevant conversations from their contacts so they
sales organizations. According to the report, “virtually can reach out in real-time.
all respondents see value in social selling; only 2%
reported having no plans for establishing a program.”  Close more business by building and nurturing
The study goes on to say that “only 20% of marketers relationships on social - Sales reps can generate
and sellers indicated that sales teams typically execute new leads and build online influence by sharing pre-
all social selling activities - from developing their pro- approved and curated content to multiple social
files to tracking leads.” channels at the same time, including LinkedIn, Twit-
ter, Facebook and Instagram. They can engage in
Hootsuite’s newly launched ‘Amplify for Selling’ is a real-time with prospects through retweets and likes,
social selling solution complementing the robust func- as well as reply to conversations.
tionality of Hootsuite’s employee advocacy offering,
30 June 2017 - Mobile Marketing & Apps