Page 32 - AeM_June_2017

TECHNOLOGIES & PRODUCTS

Experiencing the future of search with Google Lens

and its AI-powered computer vision

At Google's annual developer conference ‘Google I/O’  If you photograph the menu of a foreign restaurant,
2017, the reactions to the announcement that Google Google automatically translates the card and dis-
Lens intends to revolutionize the way we search were plays pictures of the dishes.
particularly striking.

 When you photograph a restaurant yourself, Google
Google Lens has vision based computing capabilities
automatically searches for ratings, displays the
that can identify things in the real world by using Goog- opening times or the contact options.
le's AI and knowledge graph. It’s nothing more than the
integration of the Google search into the smartphone
camera. You photograph something with the  If you take a photo of a concert poster, Google au-
smartphone and Google recognizes what it is. Subse- tomatically shows if tickets are available and how to
buy them.
quently, the most important information about the ob-
ject is collected on the Internet. In other words, just a
smartphone with a camera is needed to experience the It goes without saying that this is only the tip of the ice-
berg. Google Lens could really lift the search to a new
future of search.
level. What’s for sure is that Google’s move brings AI
into the physical world and reflects the zeitgeist of the
Still, when defining Google Lens quite simply, it does
not really sound like a revolution, but more like a nice younger generation that prefers to communicate with
feature or gimmick. However, what’s behind all this pictures over text.

elucidate the many examples of use by describing how
life can be simplified for millions of people. Until now, there is no official schedule when Google will
be released. It is known, however, that there will be no
own app for the feature. Rather, it will be integrated into
Google's CEO Sundar Pichai made that clear at the
conference by giving some good examples, such as: existing Google Apps, such as Google Photos or the
personalized AI software Assistant. ◊

 A smartphone can automatically join an Internet
By MediaBUZZ
connection as soon as a photo has been taken of
the network name and the corresponding pass-
word.
32 June 2017 - Mobile Marketing & Apps