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BEST PRACTICES & STRATEGIES

so that they can be implemented very well with this pro-
gramming method. That way, responsive behavior
across all the major email clients is guaranteed, even
those that lack support for media queries such as
Gmail, which is a big deal for email marketers.

A specialized agency can of course re-program the
newsletter template and make it fit for the coming years
and new requirements. Some software, such as e.g.
Mailchimp, cannot access the source code of the soft-
ware-based building block system. Although there is a
"design-your-own" function (in the paid version), it is
not possible to program flexible modular elements. In
such cases, there is only the possibility to wait until the
Internet Service Provider (ISP) - in this case Mailchimp
- adapts the kits for receiving on the respective end
device.

We recommend to simply ask whether the template can
be reprogrammed or tested on which end devices it
works fine and on which one it doesn’t. It’s up to you. ◊
By Augustine Hong

MediaBUZZ Pte Ltd - Independant ePublisher for Asia