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RESEARCH, ANALYSIS & TRENDS
“The survey results further showed that male respond- you save will shrink to as small as 10% of the original
ents use this feature more often than female respond- size. Not to mention that it provides you with the essen-
ents, although both consider data saving to be more tial content by excluding the unwanted frills.
important than other features such as offline mode,
night mode or news feed,” said Ivollex. Ivollex also said that besides the compression technol-
ogy Opera Mini offers, the browser recently implement-
So, Opera is aware of Indonesian mobile browser us- ed a state-of-the-art artificial intelligence (AI) engine for
ers’ need for data saving features and is therefore regu- smartphone users in Indonesia that will ensure content
larly enhancing the capability of their data saving fea- discovery is at the heart of the browser. Users will get
ture on the Opera browser, such as Opera Mini’s fully personalized and localized content delivered to
unique compression technology that has been extend- them. ◊
ed to the saved page feature so that the size of a page By MediaBUZZ
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
