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TECHNOLOGIES & PRODUCTS
“MediaMath is a pioneer in programmatic advertising The partnership will provide added protection for
and this partnership will help ensure that a fraud-free MediaMath customers and the broader buying
digital advertising ecosystem is not only necessary, but community to enjoy a fraud-free environment, providing
attainable for advertisers, publishers and consumers,” more transparency in programmatic buying. (Source:
said Tamer Hassan, co-founder and chief executive MediaMath) ◊
officer, White Ops.
“White Ops has taken tremendous measures to
differentiate sources of data that constitute real human
behavior in order to detect fraudulent activity.Fraud is a
cybersecurity issue, not a measurement challenge - and
as the threat evolves, we are innovating at a faster pace
by offering dynamic and more sophisticated solutions to
guard against it head-on.”
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