Page 2 - AeM_June_2022

Editor’s Note

Dear Reader,

As companies have more and more customer information
at their disposal, they can quite easily design and carry out
their marketing activities in a data-driven manner.

Advertisers no longer have to shoot at sparrows with
cannons and spend a lot of money on large-scale
campaigns, at the end of which only a fraction of the
people reached become buyers. Instead, extensive
amounts of data, in combination with modern technologies,
enable targeted investments with high precision.
Companies can replace gut feelings with well-founded
information and not only use their budgets more efficiently,
but also significantly increase the conversion rate.

Data gives us the opportunity to put people at the center of
communication and to meet the customer's desire for Subscription
relevant and individualized content. The fact is, customer (complimentary)
knowledge and the individual customer relationship based
on it will become one of the central sources of strategic
competitive advantages for companies in the future, and
that’s why Asian eMarketing is focusing on Performance
Marketing: Data-driven Marketing & Analytics this month.

Best regards,

Daniela La Marca,
Editor-in-Chief, Asian eMarketing

Connect
MediaBUZZ Pte Ltd
Phone: +65 6836 1807 with us
email: info@mediabuzz.com.sg
www.mediabuzz.com.sg