Page 3 - AeM_June_2022
P. 3

Performance Marketing:

         Data-driven Marketing & Analytics



         RESEARCH, ANALYSIS & TRENDS


           WARC releases "Anatomy of Effectiveness: 2022 Updated Edition"                                 pg  4

           Regional Research Report on “Attitudes in Asia”                                                pg  6

           Study reveals 506% ROI with the OutSystems High-Performance Low-Code Platform                  pg  7


         BEST PRACTICES & STRATEGIES

           Increasing demands call for new ways of performance                                            pg 8

           High time for new approaches to target group and campaign measurement                          pg 10

           Advertising industry must look for alternative business models due to adblockers               pg 12

           Brand marketing relies on awareness and image                                                  pg 13

           Improving marketing performance thanks to increasing digitization                              pg 15

           Using intent data finds out what the customer wants                                            pg 17

           The road to data-driven marketing is easier than you think                                     pg 18
           Pros and Cons of Google's Performance Max campaigns                                            pg 20



         COMPANIES & CAMPAIGNS


           Innovative solution unlocks interactive experiences for stronger audience engagement           pg 22

           Extensive interactivity in in-stream advertising with OneAd and Wootag                         pg 23

           Bonsey Jaden and Cue Group introduce a data-driven solution to transform the retail            pg 24

           game
           "Humanized" live online video sales spurring seismic eComm paradigm shifts                     pg 26

           Attention: the end of Google Analytics is just around the corner                               pg 28


         TECHNOLOGIES & PRODUCTS


           Zoho unifies marketing operations with new platform                                            pg 29
           Sapia.ai offers companies a way to identify best-fit candidates in under 24 hours              pg 31

           Criteo plans for new technology operations and analytics center to scale operations and  pg 32
           grow talent in Asia Pacific


          LEGISLATION


           Apple's App Transparency Framework                                                             pg 33


           APPOINTMENTS & ANNOUNCEMENTS                                                                      pg 35

           IMPRINT                                                                                        pg 40
   1   2   3   4   5   6   7   8