Page 3 - AeM_June_2022
P. 3
Performance Marketing:
Data-driven Marketing & Analytics
RESEARCH, ANALYSIS & TRENDS
WARC releases "Anatomy of Effectiveness: 2022 Updated Edition" pg 4
Regional Research Report on “Attitudes in Asia” pg 6
Study reveals 506% ROI with the OutSystems High-Performance Low-Code Platform pg 7
BEST PRACTICES & STRATEGIES
Increasing demands call for new ways of performance pg 8
High time for new approaches to target group and campaign measurement pg 10
Advertising industry must look for alternative business models due to adblockers pg 12
Brand marketing relies on awareness and image pg 13
Improving marketing performance thanks to increasing digitization pg 15
Using intent data finds out what the customer wants pg 17
The road to data-driven marketing is easier than you think pg 18
Pros and Cons of Google's Performance Max campaigns pg 20
COMPANIES & CAMPAIGNS
Innovative solution unlocks interactive experiences for stronger audience engagement pg 22
Extensive interactivity in in-stream advertising with OneAd and Wootag pg 23
Bonsey Jaden and Cue Group introduce a data-driven solution to transform the retail pg 24
game
"Humanized" live online video sales spurring seismic eComm paradigm shifts pg 26
Attention: the end of Google Analytics is just around the corner pg 28
TECHNOLOGIES & PRODUCTS
Zoho unifies marketing operations with new platform pg 29
Sapia.ai offers companies a way to identify best-fit candidates in under 24 hours pg 31
Criteo plans for new technology operations and analytics center to scale operations and pg 32
grow talent in Asia Pacific
LEGISLATION
Apple's App Transparency Framework pg 33
APPOINTMENTS & ANNOUNCEMENTS pg 35
IMPRINT pg 40