Page 6 - AeM_June_2022

RESEARCH, ANALYSIS & TRENDS

Regional Research Report on

“Attitudes in Asia”

Key regional findings include:

• Fifty-five percent of respondents shop sustainably
driven by concerns about climate change and envi-
ronmental impact rather than financial savings.

• Sixty-four percent of respondents say they are sav-
ing more this year than in the previous year.

• Half of respondents surveyed plan to travel locally
and abroad over the next year.

• Stocks, bonds, and property remain preferred in-
The Carousell Media Group (CMG) and the IAB vestments; however, there is an increased interest
SEA+India have released a new report showing a in more high-risk investments such as crypto cur-
digital disruption spurred on by the migration of rencies with one-quarter (26%) of respondents cur-
users from offline to online with the new stay-at- rently investing in crypto, particularly in Malaysia,
home paradigm. Philippines, and Singapore.
This year’s regional research explores income, invest-
ing and spending habits, how respondents spend time • The most time online is spent shopping for meals,
online, streaming services to which they subscribe, food and groceries, streaming content, and in per-
their online food and grocery shopping habits including sonal development such as online learning, fitness,
use of meal delivery platforms, future purchasing plans, and mental wellness.
what influences their spending, and how and why they
are shopping sustainably. • Respondents’ purchasing decisions are influenced
by promotions and advertising campaigns.
Miranda Dimopoulos, Regional CEO, IAB SEA+India
says there has been a seismic shift to online led by the • All respondents say they shop sustainably; howev-
Southeast Asia and Hong Kong regions and on a scale er, this is actioned in different ways: whether mak-
never seen. ing fewer new purchases, using Carousell Group’s
recommerce marketplaces for buying and selling,
“We’re seeing everything from mundane daily tasks to taking their own shopping bags in-store, or seeking
health and self-development being enabled from your out brands with sustainability principles and prac-
mobile device. We also see that CMG’s hyper-engaged tices.
audiences are prioritizing sustainable shopping to pro-
tect the planet,” says Ms Dimopoulos. “We see a significant swing towards shopping sustaina-
bly to mitigate climate change and protect the environ-
JJ Eastwood, Managing Director of CMG, says that this ment, rather than purely to save money,” says JJ East-
year’s survey builds upon research from last year, wood. “In fact, we see that people are prepared to pay
again in partnership with the IAB SEA+India, into Mil- more for sustainably sourced or produced food and
lennials and Sustainable Purchasing. “This year we products. We have an audience of tens of millions of
drilled deeper into respondents’ financial habits which people using our recommerce platforms. If you extrapo-
reveals that the largest spending category, both current late their contributions to sustainable shopping, you
and future, is local and international travel. It is also have a significant start to environmental protection at a
gratifying to see that our Carousell marketplaces are consumer level.”
now synonymous with sustainability and social ethics,
and we have seen a quantum increase in usage of our Feel free to read the full report here. ◊
recommerce marketing platforms over the past two By MediaBUZZ
years.”

6 June 2022: Performance Marketing