Page 14 - index

RESEARCH, ANALYSIS & TRENDS

AccuStream Research: Global net revenue for

digital video adtech providers soared in 2014

Digital video adtech marketplaces booked $7.3 billion in & A's, adds rich contextual understandings into how
2014 global net revenue. With ecosystem-wide compa- digital video adtech systems and marketplaces operate,
rable growth from all formats, screens and devices. It is why and where the industry is performing well, and what
projected to increase by 22% - 31% in 2015, according needs to be done to maintain forward momentum.
to a vendor, solutions, marketplace, business opera-
tions and inventory management report produced by Challenges facing digital video adtech include reducing
AccuStream Research. workflow complexity, simplifying layers of technology
lashed together over the years causing impression
Spend enabled through video adtech systems rose by handoff headaches, as well providing for greater access
33.9% in 2014 to $11.8 billion across all geographies. to deterministic audience data.
Vendor revenue, share and CAGR by segment are cal-
culated as topline (which may include spend) minus any AccuStream Research produces investment grade re-
media cost payouts when vendors manage, take pos- ports bridging digital video, internet music radio pro-
session of, or arbitrage avails. gramming, download entertainment, digital video/audio
advertising spend, video and mobile adtech platform
This due diligence level study unifies systematic re- revenue and M & A valuations, CDN and integrated me-
search initiatives, spanning the buy side and program- dia optimization software solutions revenue, perfor-
matic systems (DSPs), supply side and programmatic mance and acquisition asset analytics, and conducts
systems (SSPs), ad networks, audience and trafficking AvailPlay audience experience, digital diary and video
platforms to explain the structural work/dollar flow con- impression monitoring services on-demand. ◊
necting these marketplaces that deliver ecosystem val-
ue.
For more information, please visit: http://
Digital video spend is analyzed by each adtech provider www.accustreamresearch.com/services.html
and includes desktop, mobile, tablet, set top box VOD,
device-centric authenticated sign-in services. Avails are
contained in long-form, short-form, in-app, web only
media, and through distributed media players bundled
with creative (i.e. outstream video).

In-stream and in-banner video is running across sites,
networks, aggregators, distributed through viral/direct
brand campaigns, and broken out by platform and pric-
ing (media and trafficking CPMs).

Briefings conducted with top industry executives, as
well as tech and sales talents contained in a series of Q

14 Asian eMarketing March 2015 - Video Advertising