Page 19 - index
P. 19
BEST PRACTICES & STRATEGIES
How important acoustics can be, for strengthen that way the brand im- "T" of the visual logo. Moreover, the
example, shows the car manufac- age as well as promote brand name ‘Deutsche Telekom’ has the
turer Porsche. The company in- recognition. same number of syllables. The four
vests around five percent of the gray dots are all supported acousti-
development costs for new models That such a “trademark” tone cally with the same tone, while the
into sound engineering to create should not only sound good, but "T", used as a visual identification,
euphonic acoustics that support the typify profound conceptual consid- is accompanied with a third higher.
sportiness and dynamism of the erations as well, shows the exam-
car. Essentially, all brands can be ple of the well-known acoustic sig- Therefore, in order to be able to
invigorated by an auditory design. nature of the ‘Deutsche Telekom’ in strengthen your brand or present
Germany. The sound logo, with its products effectively, it makes sense
As the advantage and added value main frequency of 670-3500 Hz, is to use all sensory stimuli available.
of sound branding is obvious, ap- optimized both for the human ear Hence, although not always easy to
propriate channels for the brand as well as the technical feature of implement from the technical point
should be analyzed and deter- the phone. In the sound logo of the of view, including videos in email
mined, with the goal of creating a ‘Deutsche Telekom’ there are in marketing is definitely always worth
consistent and comprehensive addition just two different tones that a try. ◊
acoustic brand image. Of course, are all in all played five times. In
the brand sound can be used doing so, the five tones correspond By Daniela La Marca
across all types of media and to the four optical gray dots and the
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
How important acoustics can be, for strengthen that way the brand im- "T" of the visual logo. Moreover, the
example, shows the car manufac- age as well as promote brand name ‘Deutsche Telekom’ has the
turer Porsche. The company in- recognition. same number of syllables. The four
vests around five percent of the gray dots are all supported acousti-
development costs for new models That such a “trademark” tone cally with the same tone, while the
into sound engineering to create should not only sound good, but "T", used as a visual identification,
euphonic acoustics that support the typify profound conceptual consid- is accompanied with a third higher.
sportiness and dynamism of the erations as well, shows the exam-
car. Essentially, all brands can be ple of the well-known acoustic sig- Therefore, in order to be able to
invigorated by an auditory design. nature of the ‘Deutsche Telekom’ in strengthen your brand or present
Germany. The sound logo, with its products effectively, it makes sense
As the advantage and added value main frequency of 670-3500 Hz, is to use all sensory stimuli available.
of sound branding is obvious, ap- optimized both for the human ear Hence, although not always easy to
propriate channels for the brand as well as the technical feature of implement from the technical point
should be analyzed and deter- the phone. In the sound logo of the of view, including videos in email
mined, with the goal of creating a ‘Deutsche Telekom’ there are in marketing is definitely always worth
consistent and comprehensive addition just two different tones that a try. ◊
acoustic brand image. Of course, are all in all played five times. In
the brand sound can be used doing so, the five tones correspond By Daniela La Marca
across all types of media and to the four optical gray dots and the
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
