Page 20 - index
P. 20
BEST PRACTICES & STRATEGIES
Visual
storytelling as
universal remedy
against boredom
To stand out from the mass of online content, good texts Away from the product: Whoever wants to substanti-
alone are no longer enough. Visual content needs to be ate messages with pictures or videos, should dare to
part of it as well. get away from the product. The point should be less on
promoting the product, as rather to tell an exciting sto-
A few years ago, the majority of Internet users still felt ry. If you pack the story in a larger context, you can
overwhelmed by the amount of information on the net, write a sequel story and arouse the desire of your tar-
but by now, most are used to dealing with information get group for more content. Ask yourself what visual
overload and are easily able to filter out the content they content your users would prefer to create. Of course,
like. no graphics and no images can replace a good story,
but they can support the story you want to tell.
For corporate communications, however, this means
that texts are no longer enough to be noticed and are Being exciting and new: Still many press releases are
looking towards visual storytelling - which is definitely sent "naked". However, even with press photos and
not done with standard press photos and boring in- infographics included, they often do not manage to
fographics. knock anyone socks off. Statistics and facts are defi-
nitely necessary, but could be clearly jazzed up with
infographics and stand out positively from the crowd
You may want to consider the following tips in order to with striking fonts, animations, links and other ele-
be sure how you want to make use of visual storytelling
during your next marketing campaign: ments, such as videos. Cost-effective tools for the pro-
duction are, for instance, available from Visualize.my,
Infoactive, or Google.
Micro-clips: Videos are shared on Facebook twelve
times more often than links and texts combined. Many If you think all this is too sumptuous, I suggest thinking
young companies hit the viewers with 6-second videos,
Snapchat or Instagram clips, the nerve of today’s online twice. ◊
user. With a little creativity, it is possible to reach your
target groups on a small budget that way. By Daniela La Marca
Advertise with us
20 Asian eMarketing March 2015 - Video Advertising
Visual
storytelling as
universal remedy
against boredom
To stand out from the mass of online content, good texts Away from the product: Whoever wants to substanti-
alone are no longer enough. Visual content needs to be ate messages with pictures or videos, should dare to
part of it as well. get away from the product. The point should be less on
promoting the product, as rather to tell an exciting sto-
A few years ago, the majority of Internet users still felt ry. If you pack the story in a larger context, you can
overwhelmed by the amount of information on the net, write a sequel story and arouse the desire of your tar-
but by now, most are used to dealing with information get group for more content. Ask yourself what visual
overload and are easily able to filter out the content they content your users would prefer to create. Of course,
like. no graphics and no images can replace a good story,
but they can support the story you want to tell.
For corporate communications, however, this means
that texts are no longer enough to be noticed and are Being exciting and new: Still many press releases are
looking towards visual storytelling - which is definitely sent "naked". However, even with press photos and
not done with standard press photos and boring in- infographics included, they often do not manage to
fographics. knock anyone socks off. Statistics and facts are defi-
nitely necessary, but could be clearly jazzed up with
infographics and stand out positively from the crowd
You may want to consider the following tips in order to with striking fonts, animations, links and other ele-
be sure how you want to make use of visual storytelling
during your next marketing campaign: ments, such as videos. Cost-effective tools for the pro-
duction are, for instance, available from Visualize.my,
Infoactive, or Google.
Micro-clips: Videos are shared on Facebook twelve
times more often than links and texts combined. Many If you think all this is too sumptuous, I suggest thinking
young companies hit the viewers with 6-second videos,
Snapchat or Instagram clips, the nerve of today’s online twice. ◊
user. With a little creativity, it is possible to reach your
target groups on a small budget that way. By Daniela La Marca
Advertise with us
20 Asian eMarketing March 2015 - Video Advertising
