Page 16 - index
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RESEARCH, ANALYSIS & TRENDS
The most successful social video
brands in 2014
The most successful social video
brands in 2014
Activia has been crowned the most successful brand in make it with 2.9 million shares into the Top 10 (# 8).
social video last year by Unruly and working with Shaki- Nike once again outperformed its archrival with “The
ra definitely helped. Samsung and Nike are among the Last Game” (2,151,809 shares) and “Winner
Top 3 as well, announced the social video service Unru- Stays” (1,432,957 shares) the second and third most
ly. The rankings of Unruly are based on the number of popular ads created around the sporting spectacle.
sharings on Twitter, Facebook and blogs.
In the top 10 list are as well - in order of placement -
The Activia video “La La La (Brazil 2014)” topped all Coca-Cola, NBA, Budweiser, Go Pro, Pepsi and Elec-
with 5.8 million shares worldwide and pushed last tronic Arts.
year's winner Samsung with 4.3 million shares in sec-
ond place, behind the sportswear manufacturer Nike Interestingly, not a single car manufacturer made it into
(3.8 million). What helped the Top 3 apparently was the the ten most shared videos, which may be because the
hype surrounding the football World Cup, since the online video shares during the Super Bowl 2014
companies advertised in that environment. slumped by nearly a third. At least, Volkswagen, for
th
example, ended up in the 15 place with its video for
Nicolas Frerejean, Global Marketing Director at Activia, safe driving. ◊
said: “We are delighted to receive the award for the
Most Shared Brand of 2014.” “The video produced with By MediaBUZZ
Shakira in support of the World Food Program has re-
ceived an incredible response online, and it is amazing
to see the campaign at the top of the charts as the most
shared branded video of all time!” “Achieving this is also
important in our approach of brand advertising, as viral
or social videos have the ability to create a strong level
of viewer engagement, and an active endorsement,
which is a great measure of success”, he concluded.
Of all things, the official main sponsor of the World Cup
got the short end of the stick. Although Nike was doing
much better, Adidas could at least gain 17 places and
16 Asian eMarketing March 2015 - Video Advertising
