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Dear Reader,

The rise of video is undeniable, which is why we dedicate this month to the topic "Video
Advertising & Marketing".

Video ads can provide a level of visual and narrative richness that nearly equals televi-
sion, while offering all the advantages of digital, including advanced targeting, tracking,
and increasingly, automated buying of video ad units.

Cisco predicts, for instance, that by 2016 online video traffic will account for 55% of total
consumer traffic on the internet, hence, online video ads are expected to become one of
the fastest-growing ad mediums, far outpacing the growth in spending on television and
other digital formats.

This time Asian eMarketing explores the key drivers and best practices responsible for the
skyrocketing growth of video ads, examines the cost and performance of the emerging
digital ad format, and looks at the major and minor players that are shaping the industry.

Fact is that marketing and advertising with videos is on an uptrend you can't miss out on.

So stay tuned and have a good time!

Best regards,

Daniela La Marca
Editor-in-Chief, Asian eMarketing

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Phone: +65 6836 1807 email: info@mediabuzz.com.sg www.mediabuzz.com.sg
2 Asian eMarketing March 2015 - Video Advertising