Page 5 - index
P. 5
RESEARCH, ANALYSIS & TRENDS





Boring video commercials are a video channel, but the digital adver- The advertising future lies in short
plague tising island should not be polluted and highly creative video spots,
by linear and particularly uncreative which are intended to enthuse us-
The future of online videos should commercials. Users do not want to ers instantly. Hence, marketers
not be based on irrefutable and be patronized by sprinkling video should use the chance for their
overlapping video advertising. advertising online, especially since brand presence and finally meet
Simply because whoever wants to the Internet is embossed by a con- the expectations of the users. ◊
show long spots on the Internet is text of communication, dialogue
dominated by misconceptions. You and interaction. By Daniela La Marca
may want to do that on your own











































































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