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Video Advertising

Research, Analysis & Trends Encrypted video traffic is now optimized by
Opera 26

Video Ads: Real specialty or patronized sprinkling? 4 Accedo VIA 2.0 boosts multiscreen video
services 27
Paid micro-videos will go mainstream 6
Affordable all-in-one premium solution -
Vigorous demand for online videos drives the need
for effective strategies 8 the Userful Network Video Wall 28

Nearly 440 million people in China watch digital
video 10 Companies & Campaigns

Video positively impacts demand generation, What's next for Meerkat’s mobile video live
eCommerce, brand awareness, and social streaming app? 30
media engagement 12
What insights digital marketers could take home
AccuStream Research: Global net revenue for at eTail Asia 2015 31
digital video adtech providers soared in 2014 14
Outbrain to supply sponsored content
The most successful social video brands in 2014 16 recommendations across ESPN properties 32

HOOQ, Asia's Video-on-Demand Service, debuts
Best Practices & Strategies in the Philippines 33

Video Matters takes you behind the streams
Duo-sensual sales approach with videos in
email marketing 18 at All That Matters 34

Visual storytelling as universal remedy against
boredom 20 Legislation

What makes a Youtube spot successful? 21
Embedded videos are legal, states the
Five requirements online videos should meet to European Court of Justice 36
succeed 22

Technologies & Products BUZZword

Pioneer and trendsetter in video conferencing WebRTC: Better guidance with video chats 38
continues to power human collaboration 24

Imprint 40

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