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RESEARCH, ANALYSIS & TRENDS

International Women’s Day feature

report substantiates women’s growing

confidence in the future

As the number of financially independent women around The Nielsen analysis, which looks at consumer
the world increases, so, too, is their optimism about the confidence, economic sentiment and spending
future, along with their focus on health and wellness, intentions by gender over the past five years, reveals a
according to new gender-focused analysis undertaken consecutive year-on-year increase in women’s
by global measurement company, Nielsen. confidence levels between 2013 and 2018.

Chart 1. Global Consumer Confidence Index, men vs women, 2013-2018

Source: The Conference Board Global Consumer Confidence Survey, in collaboration with Nielsen
(Q4 2013, Q4 2014, Q4 2015, Q4 2016, Q3 2017, Q4 2018)

14 March 2019 - Visual Search, Voice Search, Smart Speakers & SEO