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RESEARCH, ANALYSIS & TRENDS

are trapped in the silos of various social networks and “The fight for the web is one of the most important
cannot talk to each other.” causes of our time”, he writes and emphasizes that” the
‘Contract for the Web’ must not be a list of quick fixes
Many people, the press and observers, want to change but a process that signals a shift in how we understand
that and demand like him that businesses need to do our relationship with our online community. It must be
more to ensure their profit does not sacrifice human clear enough to act as a guiding star for the way
rights, democracy, science and public safety. forward but flexible enough to adapt to the rapid pace
of change in technology. It’s our journey from digital
“We must clearly outline and understand the problem,” adolescence to a more mature, responsible and
he says and provides the three main sources of inclusive future. ”The web is for everyone and
dysfunction he sees that affect today’s web in his letter:
collectively we hold the power to change it. It won’t be
easy. But if we dream a little and work a lot, we can get
• Deliberate, malicious intent, such as state-sponsored the web we want”, he concludes.◊
hacking and attacks, criminal behavior, and online
harassment. By Daniela La Marca

• System design that creates perverse incentives
where user value is sacrificed, such as ad-based
revenue models that commercially reward clickbait
and the viral spread of misinformation.

• Unintended negative consequences of benevolent
design, such as the outraged and polarized tone and
quality of online discourse.

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