Page 3 - AeM_March_2022
P. 3
Content Marketing:
Storytelling & Conversational Marketing
RESEARCH, ANALYSIS & TRENDS
Stay visible in the digital world by using the magic of unique stories pg 4
IDC’s early assessment of the Russia-Ukraine conflict on the ICT spending and tech pg 5
markets in Asia Pacific
Why Metaverse mixed-reality learning modalities will be a business future-proofing pg 6
game-changer
BEST PRACTICES & STRATEGIES
There is always something exciting to communicate, isn’t it? pg 8
Success with individual content and customer experiences pg 9
Content Scoring – strategically planning and prioritizing content pg 10
Strategically implemented content is the be-all and end-all pg 11
COMPANIES & CAMPAIGNS
Art + Blockchain = FENIX360 App for the benefit of all pg 14
Wootag announced the launch of its Hong Kong office as part of its global expansion pg 15
plan
Yahoo’s Video Lite unlocks stronger storytelling pg 16
AnyMind Group moves into conversational commerce space with the launch of AnyChat pg 17
Dreame partners with Globook Studio to co-produce audiobooks on DreameFM pg 18
MadManga builds manga-oriented web3 universe for fans and creators pg 19
TECHNOLOGIES & PRODUCTS
Vonage powers innovative virtual reality travel experience pg 20
Seamless customer care across social and digital channels with Emplifi pg 21
MATSUKO's solution reconstructs people from 2D to 3D via hologram, bringing physical pg 23
presence to remote communication and ushering in the metaverse
BUZZWORDS
Marketing CMS pg 25
APPOINTMENTS & ANNOUNCEMENTS pg 27
IMPRINT pg 31