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RESEARCH, ANALYSIS & TRENDS

nies increasingly moving to remote or hybrid workplace those not providing any kind of feedback. Even more
environments, executives not only appreciate the surprising is our finding that 47% of people leave their
need—but are wholeheartedly embracing—new ap- jobs not because of money or duties, but rather be-
proaches to train, sustain and develop their teams in cause of poor communication and company culture.
order to stay agile and competitive.” Developing the solutions needed to improve conversa-
tions and corporate culture and enhance productivity
It is certainly no surprise that, in the industrial aftermath must include teaching teams how to deal with issues as
of the COVID-19 pandemic, the global e-Learning mar- they arise, while keeping stress levels at a mini-
ket is anticipating phenomenal growth, from US$185.26 mum. Remember that lower stress equals better con-
billion in 2020 to US$388.23 billion in 2026. versations, happier employees and better returns.”

According to Beltran, the Metaverse’s mixed-reality Ed Beltran emphasizes that “the Metaverse provides
learning modalities can supercharge corporate e-skill fresh, interactive engagement methods vis a vis 3D VR,
training in several ways. AR and XR training, which allows people to learn faster,
retain information better and actually enjoy the pro-
When asked how he sees the Metaverse’s applicability
for improving internal staff conversations, and if it can cess.”
lead to demonstrable operational improvements in key Given the significant extent to which Metaverse mixed-
areas like corporate culture and productivity, he said: reality learning modalities can enhance staff and lead-
“The answer to this begins with the understanding that ership development, and the extreme fiscal upside re-
conversations are universal. The appropriate words can lated thereto, it’s no wonder that the corporate e-skills
be translatable to all situations, creating a successful sector is leading the technology shift charge. In the
engagement between two or more people that allows business realm, remote e-learning is already a key cat-
them to learn. Using the wrong words has the opposite alyst ushering in brave new virtual world. ◊
effect, leading to anger and toxicity that can easily
spread to team members. So, the goal with training and By Merilee Kern MBA
development lies with creating customized solutions
that foster a rich human connection. This can be Forbes Business Council Mem-
achieved through the development of Metaverse tech- ber Merilee Kern, MBA is an in-
niques that allow teams to engage in any environment, ternationally-regarded brand ana-
any situation. It could be giving feedback or requesting lyst, strategist and futurist who
it, confronting a problem or asking a question to learn reports on noteworthy industry
more. Conversations improve culture and, in fact, we’ve change makers, movers, shakers
found that companies providing feedback—whether and innovators across all B2B
positive of negative—have 15% lower turnover than and B2C categories.

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March 2022: Content Marketing 7