Page 38 - AeM_May_2017

APPOINTMENTS & ANNOUNCEMENTS

Susan Josi and Sangeeta Barde
Havas Group is expanding its capabilities and footprint in the important and burgeoning Indian market by
adding Sorento to its roster of agencies. Sorento will integrate the Havas Health & You business unit and
be rebranded Havas Life Sorento. This strategic acquisition will allow Havas to further develop its region-
al presence and add to its depth and breadth in India to deliver for global clients.

Following the acquisition, the management team of Susan Josi and Sangeeta Barde—Sorento’s co-founders and
managing partners—will continue to head up the team of more than 70 health-and-wellness comms professionals.
Josi and Barde will report to Charles Houdoux, CEO, Havas Health & You APAC, and will work closely with local
Havas India management for day-to-day operations.

Josi, with a Master’s in Pharmacy and Management, has more than 28 years of experience in the healthcare sec-
tor. Barde has more than 22 years of experience in pharma marketing and healthcare communications and trained
as a microbiologist before going on to earn a Master’s in Marketing Management. ◊

Irdeto announced that its Irdeto TraceMark™ forensic watermarking solution has passed ChinaDRM Lab’s
security evaluation test.

The certification recognizes the robustness of Irdeto TraceMark™ and will enable operators in China to monetize
over-the-top (OTT) offerings and build a 360-degree anti-piracy strategy around their ecosystem of content offer-
ings.

Irdeto TraceMark™ forensic watermarking is offered together with Irdeto Rights for ChinaDRM, which is the first-
ever Chinese government-approved digital rights management (DRM) solution that is fully compliant with the
standards set by Hollywood studios for premium UHD and early release content.

The solution also provides operators with the ability to track down pirated content to the point of a security breach
and give content owners and operators clear, actionable data to protect their high value content. By identifying
where piracy leaks occur and what content is being pirated, operators can not only mitigate revenue loss, but also
increase revenue potential by capitalizing on latent demand. ◊

Havas Group announced the launch of a game-changing programmatic solution
that gives clients complete visibility and control over their campaigns: Client
Trading Solution (CTS).

CTS is a client facing, fully transparent control tower displaying all programmatic trad-
ing, allowing clients to track and monitor their programmatic buying in one place.

Clients can ensure the quality of their campaigns across their own objectives (visibility,
fraud control, brand safety, trading practices, costs, spending, products, formats, channels, countries, etc) and the
platform delivers exceptional visibility of digital workflow at every stage of the campaign – programmatic media

38 May 2017 - (Cyber) Security & Data Protection