Page 2 - AeM_May_2019

Welcome to

Dear Reader,
Looking at the biggest technological breakthroughs of the past three years, Artificial Intelligence (AI)
is clearly second to none. It found its way into almost all fields of business activities and the
marketing and communications industry respectively.

Juniper Research, for instance, predicts that the global number of successful retail chatbot
interactions will reach 22 billion by 2023, up from an estimated 2.6 billion in 2019, since chatbots can
deliver high quality user experiences in a low-resource way, boosting customer retention and
satisfaction whilst also reducing operating costs. In fact, it is anticipated that retailers who do not
adopt chatbots will face strong challenges from more technologically adept disruptors in the future.

In order to meet customers' ever-increasing service expectations, AI will be most probably
indispensable soon, since consumers expect everything to be delivered fast in a transparent way and
customers concerns should be resolved in the blink of an eye.

Read more on “AI in Marketing & Chatbots” in the issue at hand!

Best regards,

Daniela La Marca
Editor-in-Chief, Asian eMarketing

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Phone: +65 6836 1807 email: info@mediabuzz.com.sg www.mediabuzz.com.sg

2 May 2019 - Artificial Intelligence (AI) & Chatbots in Marketing