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Artificial Intelligence (AI) & Chatbots in Marketing





      RESEARCH, ANALYSIS & TRENDS


         The dawn of AI:           pg 4      AI-powered video analytics  pg 6      Three good reasons why AI  pg 8

         breakthroughs and                 for today’s visually-driven        is useful for CX
         concerns                          society



         Recasting traditional TV’s   pg 10      Artificial Intelligence in   pg 12      How established is AI in   pg 14

         role in the age of OTT video      marketing is gaining               marketing really?
         platforms, AI and VR/AR           momentum



       BEST PRACTICES & STRATEGIES



         Making communication      pg 16   Revolutionizing the sales   pg 18   Application areas for AI in   pg 16
         measurable with the help of       approach with AI                  business
         AI

         Transforming documents    pg 22
         with AI and voice



       TECHNOLOGIES & PRODUCTS



         Qualtrics announces new AI  pg 24      Conversational AI is now   pg 26      Rockwell Automation   pg 27

         capabilities to improve the       integrated in Cortana and         releases AI module to
         quality of research insights      ready for developers              improve industrial
                                                                             production


      COMPANIES & CAMPAIGNS



        IROIN and epicInsights    pg 28    Advance your customer     pg 30   INTERPOL World 2019       pg 32
        make measurement of                experiences with Zendesk          program takes on a new
        influencer campaigns               Sunshine                          format
        possible with AI



        LEGISLATION            - ‘Principles on AI’ adopted by 42 countries                             pg 34



        BUZZWORDS             - Natural language processing (NLP)                                         pg 36



        APPOINTMENTS & ANNOUNCEMENTS                                                                      pg 37


        IMPRINT                                                                                         pg 40













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