Page 6 - AeM_May_2019

RESEARCH, ANALYSIS & TRENDS

AI-powered video analytics for today’s

visually-driven society

For the first time in social listening history, companies The leading social listening and analytics
can monitor their brand mentions in text, image, and now platform, Talkwalker, just announced to be the first and
in motion with video recognition by Talkwalker, a social only solution in the industry to offer brands and
listening and analytics company that empowers over agencies AI-powered video analytics. Combined with
2,000 brands and agencies to optimize the impact of Talkwalker’s advanced social media analytics and
their communication efforts. award-winning image recognition, it is now possible to
discover up to 3x the number of brand mentions, simply
Talkwalker provides companies with an easy-to-use by providing clients with a 360° view of their brands in
platform to protect, measure, and promote their brands motion, and a complete text, image, and video analytics
worldwide, across all communication channels. The solution. This comes, as Talkwalker reinforces their
company’s state-of-the-art social media analytics industry leadership through artificial intelligence driven
platform uses AI-powered technology to monitor and insights.
analyze online conversations in real-time across social
networks, news websites, blogs and forums in 187 Following the successful launch of their image
languages. recognition 3 years ago, they continue to lead in
technical innovation, and invest further in
So far, Talkwalker Alerts, a free alerting service, is used the Talkwalker AI Engine. Video recognition is just one
by over 500,000 communications and marketing of the developments that has arisen from this
professionals worldwide. Since Cisco predicts 80% of investment.
internet traffic will be video by 2021, this number will for
sure rise in the near future. Talkwalker now analyzes up “We’re such a visually-driven society, especially among
to 2,000 images and videos per second to ensure Millennials and Gen Z. So many moments happen in
brands have the data they need to track social mentions video, it’s crucial for brands to be a part of these
and conversations they would otherwise miss. customer conversations,” says Talkwalker CEO
Americas, Todd Grossman. “We found that up to 98%
"Mobile internet connectivity in the Asia Pacific region is of videos with detected brand logos didn’t mention the
still on the rise and with it, social media users are brand name. No company could monitor them — until
consuming and creating more videos online. With our now. Our revolutionary technology finds consumer
updated AI engine, marketers now have a more video insights to create campaigns with maximum
definitive way of measuring the reach of the branded impact, prevent brand crises by tracking critical videos,
video content they're producing, preventing brand crises and measure the true ROI of sponsorship campaigns.”
as well as take part in the customer conversations when ◊
it matters," shares Ben Soubies, Talkwalker Head of By MediaBUZZ
APAC

6 May 2019 - Artificial Intelligence (AI) & Chatbots in Marketing