Page 3 - AeM_November_2022

Video & Visual Marketing:

Contents & Strategies

RESEARCH, ANALYSIS & TRENDS

YouTube sustains growth in Southeast Asia, with Connected TV emerging as the pg 4

fastest growing screen for the platform
Metaverse and social commerce conversations are trending with Southeast Asian pg 6

consumers
Spending on digital technology by organizations in Asia Pacific will more than triple the pg 8

economy in 2023, IDC Predicts
Kantar predicts new viewing behaviors, audience targeting strategies and dynamic pg 10

product placement
BEST PRACTICES & STRATEGIES

Video Marketing: visual communication and storytelling pg 12

Say hello to visual storytelling pg 13

B2B video marketing know-how pg 14

Best practices for using images in content marketing pg 16
Live shopping requires emotions, entertainment and expertise pg 18

Marketers need to upskill their visual literacy to stay competitive pg 20

COMPANIES & CAMPAIGNS

Typecast partners BeLive to break into the live commerce market pg 21

A focus on content and the consumer is the key driver for growth and sustainability in pg 22

Asia
Wootag For Ads is ideal for interactive and intention-based target group retention pg 24

across different ad formats

TECHNOLOGIES & PRODUCTS

IBM launches new software to break down data silos and streamline planning and pg 25
analytics

Peach participates in launch of Netflix's Basic with Ads pg 27

From voice to video and content, 5.5G Core unleashes the vast potential of calling pg 28

BUZZWORDS

Story Ads pg 30

LEGISLATION

Take legal action against streaming pirates with technology pg 31

pg 32
APPOINTMENTS & ANNOUNCEMENTS

pg 36
IMPRINT