Page 8 - AeM_November_2022

RESEARCH, ANALYSIS & TRENDS

Spending on digital technology by

organizations in Asia Pacific will more

than triple the economy in 2023,

IDC predicts

International Data Corporation (IDC) just IDC predicts that by 2024, 30% of organizations will
announced its top technology predictions for have a business continuity crisis management strategy
2023 and beyond, stating that in the next few that includes continuous intelligence and enables an
years, enterprises in Asia Pacific need to slice agile reaction to future economic shocks and disrup-
through storms of disruption brought about by tions.
talent gaps, cybersecurity intensity, supply chain “CIOs need to actively harness their organization’s re-
dynamics, COVID restrictions, inflation and the silience capabilities to their competitive advantage.
risk of recession to achieve their business They should use this to not only adapt and survive, but
objectives to reduce costs, increase profits, more importantly to thrive and deliver financial, supply
improve operational efficiency, grow revenue, chain, ecosystem, and sustainability differentiation,”
and improve customer experience. says IDC's Sandra Ng, GVP and General Manager for
Asia/Pacific Research.
Aside from C-suites driving digital-first strategies and
using technologies to compete and implement digital To establish a foundation for operational excellence,
innovation programs that deliver tangible outcomes at competitive differentiation and long-term growth, IDC
scale and create quantifiable business value, they need predicts that spending on digital technology by organi-
to transform their enterprises into becoming resilient zations will grow at 3.5 times the economy in 2023. IDC
digital businesses.

8 November 2022: Video & Visual Marketing