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RESEARCH, ANALYSIS & TRENDS

sees that the traditional recession IT budget playbook #3: People-first – By 2026, enterprises that did not
of cutting capital expenditure by extending PC and in- effectively address the talent and digital skills gap in
frastructure upgrades, cutting contract staff, and delay- their organization will constrain revenue growth oppor-
ing new projects by one year will not be effective. In- tunities by 20%.
stead, the recessionary playbook for 2023 will consist
of adopting as-a-service delivery and operating models, In the long term, business and technology leaders
leveraging contract staff to address labor shortages, should put their sights on the unfolding new tech world
and focusing on high-impact digital business projects. order and the critical challenges it brings:

By 2026, 40% of total revenue for the top 2000 Asia- • Tech Talent. Talent gap will increasingly put a cap
based organizations will be generated by digital prod- on tech ROI.
ucts, services, and experiences. For Asia Pacific organ-
izations to achieve these, digital-first CIOs need to re- • Cloud Sovereignty. Digital sovereignty has broad
define their enterprise value in the digital business era implications and the need for sovereign clouds will
by creating financial, ecosystem and ESG/sustainability grow.
impact. They need to implement digital business initia-
tives that improve profit, participate in digital ecosys- • Sustainability. Tech’s direct impact on sustainabil-
ity will amplify.
tems to accelerate revenue growth, and invest in digital
to drive their ability to meet their ESG needs. • Machine Vision. Metaverse as an example in this

broad category will be a gamechanger.
Three key tech-to-compete agenda business and tech-
nology leaders need to focus on in the near-term are:
• Data-first. Data-first will dominate across all indus-
#1: Platform-first – By 2025, 60% of infrastructure, tries and economies.
security, data, and network offerings will require cloud- To learn more about the upcoming IDC FutureScape
based control platforms that enable extensive automa- reports, please visit bit.ly/3SVRVLg. ◊
tion and promise major reductions in ongoing opera-
tional costs. By MediaBUZZ

#2: Trust-first – To address the increasing volatility of
market and customer needs, by 2026, 50% of CIOs will
use operating model design to optimize value stream,
agile architecture, and risk management.

November 2022: Video & Visual Marketing 9