Page 6 - AeM_November_2022

RESEARCH, ANALYSIS & TRENDS

Metaverse and social commerce

conversations are trending with

Southeast Asian consumers

Talkwalker, a leading consumer intelligence and are driving an increased demand for affordability.
deep listening company, and Khoros, an award- Consumers are becoming more willing to explore
winning leader in digital-first customer new shopping channels such as social as a result.
engagement software and services, have However, some countries are more ready to adopt
released their annual Social Media Trends 2023 social commerce than others. In Southeast Asia,
Report. the pandemic drove more shoppers online last
year, with e-commerce and social commerce
Titled From insights to action: how to disrupt a accounting for more than 50% of online purchases
disruptive consumer, the report leveraged Talkwalker’s in 2021. This trend is set to accelerate in 2023 and
social listening and AI-enabled analytics capabilities to beyond, with social media platforms set on making
uncover the ten most impactful social media trends to the social shopping experience more seamless for
expect in 2023 besides demonstrating how consumers consumers.
are driving these trends globally and in Asia,
respectively. • The metaverse rush will pay off – The topic of
the metaverse is trending among Southeast Asian
The insights behind each trend are further supported audiences with more than 5.9 million conversations
with industry-specific social engagement actions that recorded on social channels over the past year.
marketers can take from Khoros’s Strategic Services Indonesia recorded the highest number of
team and features input from 70+ regional and global mentions and engagement amongst the countries
industry experts. monitored accounting for 60% of all conversations
and one-third of total engagements on the topic.
• Social commerce gains prominence – Post- This is closely followed by the Philippines, which
pandemic digital growth and rising costs of living accounts for almost 24% of mentions and 29% of

6 November 2022: Video & Visual Marketing