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Editor’s Note

Dear Reader,

The Internet of Things (IoT), AI, predictive analytics, and
blockchain are technologies that require reliable data
collection and targeted evaluation. The increasing
convergence of these technologies creates new
opportunities companies can tap into when analyzing and
processing the ever-increasing amounts of data.

In this way, they create a powerful basis to enable new
action-relevant insights and benefits for our industry. The
proliferation of smart devices and IoT are fundamentally
revolutionizing digital marketing by enabling the collection
of customer information in a way that marketers of the last
century could only have dreamed of.

Particularly interesting is that some networked products,
such as smartwatches, are suitable not only for collecting
data but also creating new touchpoints for marketing
communication. Besides the fact that marketers by now
not “only” manage to find out which products a customer is
buying, but also whether these products are used, when,
how often, in which usage scenarios, etc. Subscription
(complimentary)
Whatever you're working on, keep in mind that the goal of
smart technology is to move towards ease of use and
efficiency. For example, in recent years the IoT has
caused a shift in digital marketing from keyword-based
SEO content to intent-based writing, meaning that search
engines are now rating websites based on natural spoken
language rather than keywords.

Read more about how this intelligent technology is
evolving in today’s edition of Asian eMarketing.

Regards,

Connect

with us
Daniela La Marca,
Editor-in-Chief, Asian eMarketing

MediaBUZZ Pte Ltd
Phone: +65 6836 1807
email: info@mediabuzz.com.sg
www.mediabuzz.com.sg