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IoT in Marketing: Data-driven Marketing &

Analytics

RESEARCH, ANALYSIS & TRENDS

In the rise of IoT, change is the only constant pg 4

Just 40% of APAC firms, compared to 70% globally, will make anywhere-work pg 6

permanent
Reimagined goes hand in hand with change pg 8

BEST PRACTICES & STRATEGIES

Global MarTech trends are tipping point for IoT pg 10

Using the advantages of IoT Commerce pg 11
The machines will take over the helm in future retail pg 13

Why the “Internet of Things” adds authority to domain reputation pg 16

COMPANIES & CAMPAIGNS

HUAWEI dives deep into digital with CLOUD, AI, and 5G to provide pg 18

"Everything as a Service"
EVRYTHNG for IoT marketing data collection pg 20

SOTI reduces cost and complexity of business-critical mobility and the IoT pg 22

Rakuten SQREEM launched new AI-based first-party data ad solution pg 24

TECHNOLOGIES & PRODUCTS

Alibaba Cloud launches new enterprise solutions for the next-gen workforce pg 25
Microsoft powers the future of mobility, unveiling its latest cloud & IoT innovations pg 27

Arduino IoT Cloud helps makers build connected objects in a quick, easy and secure pg 28
way

Ericsson IoT Accelerator Cloud Connect simplifies connecting cellular IoT devices to pg 29
AWS

BUZZWORDS

Web of Things (WoT) pg 30

The differences between classic and headless CMS pg 31

LEGISLATION

Challenge of IoT: data protection and data security pg 33

APPOINTMENTS & ANNOUNCEMENTS pg 35

IMPRINT pg 41