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RESEARCH, ANALYSIS & TRENDS

such as making their sustainability efforts more
transparent and reducing their carbon footprint or e-
waste. Also, just 26% of Fortune Global 200 firms in
the region have appointed a sustainability lead at
the senior level, as compared to 81% in EMEA and
92% in North America.

• At least 1 billion people will access world-
leading digital government services. Govern-
ments in Asia Pacific lead the world in implementing
the three pillars of a digital society: digital identity,
digital currency, and data interoperability. Countries
like Singapore, India, and Australia already have
established digital identity solutions, and more than
20 million Chinese already use the digital yuan, with
more trials in the works.

• Thirty percent of Asia Pacific firms with cloud-
first strategies will shift to cloud-native. Cloud-
native technologies will transcend all major technol-
ogy domains, including big data, AI, and the internet
of things. By embracing a cloud-native approach,
these firms will accelerate enterprise modernization
and implement future fit technology strategies. But "Too few, however, will fully pivot from the current
this shift will be slow compared to North America health crisis to the looming climate crisis. Business
and EMEA. leaders must adapt to this new reality, laying the
groundwork for bold decisions. Creativity, resilience,
"In 2022, after nearly two years of reactively responding and agility—fueled by strong customer understanding
to the COVID-19 pandemic, firms in Asia Pacific will and smart technology investments—will separate lead-
finally be able to proactively address changing custom- ers and laggards, no matter the industry." (Source: For-
er and employee expectations," said Michael Barnes, rester) ◊
vice president and research director at Forrester.
By MediaBUZZ

October 2021: IoT in Marketing 7