Page 12 - AeM_October_2021

BEST PRACTICES & STRATEGIES

perience across all touchpoints of a customer ply chains become transparent, and the quality of prod-
(seamless customer experience), both online and in- ucts checked – in real time – even beyond the gates of
store. the factories. Smart services allow making predictions
about the machine condition in a production facility and
While the term headless commerce stands for the buy to initiate necessary maintenance measures. These
button presence on the individual customer journey, the measures can be, for example, an automated call of a
commerce experts usher in the future of digital com- service technician or an automated ordering of spare
merce with the terms Commerce 4.0 and cognitive parts.
commerce with big data and artificial intelligence. Their
goal is to meet customer needs based on customer and Seize the opportunity and take advantage
behavioral data in a predictive manner. of it

IoT commerce in industry After electronic product catalogues, B2B web shops or
B2B portals, IoT-supported commerce platforms can
This development is not only interesting because of the play an important role in the future. Even if an invest-
extremely increasing number of smart devices in the ment in such a commerce innovation does not pay for
consumer area. The number of IoT-capable devices itself immediately, you are equipped for the digital fu-
and applications is rising to a new level in the industry ture and will stabilize or ideally increase your sales –
too. According to a study by Gartner, the number of even in times of crisis.
networked machines and systems will grow to around
25 billion worldwide by 2021. The Corona crisis showed us, procurement processes
can be interrupted due to human sub-process steps
IoT Commerce is driven by this digital networking of and come to a standstill due to lockdowns. However,
machines and is the result of fully automated, intelligent with a seamless end-to-end commerce integration, im-
digital procurement. Because sensors are already mak- portant procurements would be fully automated and
ing it possible for machines to talk to one another and secured. ◊
transmit their status and production information for
analysis and evaluation. In this way, downtimes can be By Daniela La Marca
anticipated, maintenance optimized, costs saved, sup-

12 October 2021: IoT in Marketing