Page 40 - AeM_October_2021

APPOINTMENTS & ANNOUNCEMENTS

Emplifi announced the appointment of Varun Sharma as Vice President, Asia
Pacific & Japan.

The appointment follows the company’s rebranding earlier this year. With the goal of
unifying marketing, commerce, and customer care through AI-powered CX solutions,
Emplifi was born from the combined technology of the customer experience platform
Astute Inc. and the social media marketing platform Socialbakers.

In this role, Varun will lead Emplifi’s Japan and Asia Pacific business, with teams
across Singapore, Emplifi’s JAPAC headquarters, and Sydney. He will be key in
driving growth and developing customer and partner relationships across the region,
reporting to Nikola Pantovic, Chief Revenue Officer, Emplifi.

Varun has over 18 years of experience in customer experience (CX), digital and hi-
Varun Sharma
tech industries. Prior to joining Emplifi, he worked with Oracle, serving as Sales
Director, Communications Global Business Unit for Asia Pacific, and later Head of Sales, Customer Experience
(CX) Applications & Solutions for Southeast Asia. He also worked with Adobe where he led Strategic Industries for
their Digital Experience business in Southeast Asia. ◊

ADVANCE.AI, a leading Singapore-based artificial intelligence (AI) and big
data company in Asia, announced the launch of its One Stop Platform,
a holistic enterprise-grade solution for faster and more accurate customer
onboarding, risk management and fraud prevention for enterprise clients.

Founded in 2016, ADVANCE.AI currently serves over 800 enterprise
clients in the banking, financial services, fintech, payments, retail, and e-
commerce sectors across South and Southeast Asia, Latin America and
mainland China. Key clients include Standard Chartered, Bank BTPN, KEB
Hana Bank, Bank Jago, Shopee and Indonesia's GoTo group.

ADVANCE.AI's parent company, Advance Intelligence Group, recently completed a USD400M+ Series D round,
which values the Group at USD2 billion, making it one of the largest independent technology start-ups based in
Singapore.

Among the key business challenges the One-Stop Platform tackles are better risk information systems and
technology infrastructure; lack of quality data vendors; complying with greater regulatory complexity; and resource
and time requirements to integrate data from multiple vendors. The platform's key capabilities include digital
identity verification, credit scoring, social media data and decision analytics, fraud detection, AML screening, and
transaction monitoring, delivered through an easy-to-use, unified and customizable dashboard. ◊

CUE Group has invested into the Bonsey Jaden Group, further
enhancing their expansion across Asia and the United States.

As a digital technology group, CUE Group is committed to boosting the
digital development of enterprises, industries and governments by using
innovative technologies such as Big Data and AI.

The full-service digital brand agency Bonsey Jaden is specialized in
partnering with clients to develop world-class digital brand experiences.
Combining the strategic, creative and media expertise of the agency with
CUE Group’s wealth of technological know-how enables stronger support and increased innovation for brands
under the agency’s care.

CUE Group takes its place as Bonsey Jaden’s majority shareholder while keeping the leadership and
management structure of the agency unchanged, making it easier for both groups to become industry leaders in
the rapidly progressing world of digital branding.◊

40 October 2021: IoT in Marketing