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APPOINTMENTS & ANNOUNCEMENTS
The global expert in digital identity, GBG, announced its award win
for Best AI or Machine Learning Innovation of the Year from Asia
Risk Awards 2021.
The biggest challenge faced by financial institutions today is not the
increasing volume of financial crime, but in the creativity and
sophistication in which fraud attacks are executed. In managing uncharted
financial crimes, financial institutions (FIs) are seeing higher false positive
rates, higher fraud alerts, and more missed frauds, which are detrimental
to achieving target business growth when customers are unable to onboard and transact with success.
Southeast Asia's first fraud bureau, CTOS IDguard, which is powered by GBG's fraud and financial crime
platform, is currently deploying GBG Machine Learning and is seeing an uplift in fraud detection of up to 30% for
credit card applications.
GBG developed its machine learning capabilities in response to the increasing innovativeness and complexity in
which fraud attacks are executed. With Financial Crime 4.0 escalating, a rule-based system is insufficient to
detect and keep up with digital and emerging fraud typologies. GBG's machine learning utilizes both supervised
and unsupervised algorithms; these algorithms are built into their core financial crime platform and can be easily
and quickly configured, trained, and deployed via a low code/no code user interface. In addition, it also seamlessly
accepts the import of custom models created in different algorithms via a Python notebook-like interface.
The Asia Risk Technology Awards were announced online throughout 27-30 September 2021 and are the longest
-running and most prestigious awards for firms and individuals involved in the Asia's derivatives markets and in
risk management. The awards recognize vendors that are serving financial services firms in meaningful and
innovative ways and is the latest in a string of industry-recognized achievements for GBG: inaugural naming on
the prestigious 2021 IDC FinTech top 100 Rankings by IDC Financial Insights, with the company coming in at
66th, and recognition as enterprise fraud category leader in Chartis RiskTech Quadrant 2021. ◊
Aimazing, a Singapore-based retail data platform for mall management,
announced the appointment of Imran Mohamad as Head of Marketing.
In his new role, he will be responsible for overseeing the overall brand and marketing
objectives of the group, including shaping the brand’s positioning and market
strategy
Imran brings more than nine years of marketing experience in marketing strategy and
general management. He last served as the Head of Marketing for Shopback
Singapore where he was responsible for customer acquisition and revenue
maximization for the platform. He was also Director at Singapore Malay Chamber of
Commerce & Industry (SMCCI), representing more than 900 business members and
overseeing an Enterprise Singapore-supported incubation program, Protege Kita.
Imran Mohamad Prior to this, he provided marketing consultation and end-to-end services to listed
and growth companies under The Leverage Group with performance, social media
and influencer, launch and global PR campaigns.
The official appointment came in before Aimazing launched its retail analytics to enable mall operators to leverage
technology that captures, structures and sorts real-time retail transactions. To drive the conversation forward,
Imran also hosts a category-defining podcast interview show on "The Future of Retail Asia", alongside CEO Jun
Ting. The show aims to bring to light what retailers can expect in the foreseeable future by engaging experts and
stakeholders in the market, such as Mr Lim Ming Yan, Chairman of Singapore Business Federation and former
Group CEO of CapitaLand Limited.
The retail-tech company also recently appointed GROW public relations, a boutique PR agency in Singapore that
works with venture-backed start-ups and SMEs, as their agency on record. The PR agency has a proven track
record of helping aspiring high-growth companies grab a great share of the market by providing them with the
attention that they need. ◊
38 October 2021: IoT in Marketing