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LEGISLATION
Challenge of IoT:
data protection and data security
The Internet of Things (IoT) not only offers new However, despite the myriad of devices and their wide
opportunities for marketing communication but array of use cases, industry verticals started to collabo-
confronts companies at the same time with new rate creating use case specific IoT security and con-
challenges – especially in the areas of data nectivity standards. Because, both hardware manufac-
protection and data security. turers and software vendors are challenged by the in-
creasing risk of vulnerabilities in IoT devices.
Perceived as an infrastructure between physical and
virtual objects that can communicate with people and The convergence of technologies, including big data,
other connected devices, it supposedly has the poten- cloud, analytics, and mobility, along with lower sensor
tial to make our lives easier. We should be aware, how- prices and exponential social media adoption, are in-
ever, that each of these new smart devices collects strumental in driving IoT adoption worldwide.
data about us. Some data recorded can be highly sen- Asia, and Southeast Asia in particular, are no exception
sitive, be it health data from customers in B2C or data
on business-relevant processes in B2B, therefore de- when it comes to growing traction towards IoT adop-
manding comprehensive data protection and security. tion. And already back in 2014, FireEye reported that
Keep in mind that with every data-producing device, Asia Pacific is 35% more likely to be targeted by ad-
there is another source and transmission path on which vanced cyber-attacks as compared to the rest of the
data must be protected from misuse in the process. world. In any case, vulnerabilities in IoT devices are
constantly exploited by attackers to access confidential
Since every IoT vertical and use case has different ar- corporate data, steal user information, or spread mal-
chitectural patterns, there is so far no set standard, ware.
considering device heterogeneity, vertical specific So, avoid the following negligence, according to the
standards, and emerging architectural concepts.
OWASP Internet of Things Project:
October 2021: IoT in Marketing 33
