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BUZZWORDS

The differences between classic and

headless CMS

Everyone is talking about three related topics: (1) consistent system view, conscious decisions about the
Internet of Things (IoT), (2) Machine to Machine technology used, and a consideration of the entire life
(M2M) and (3) Industry 4.0, making the cycle are important too.
manufacturers of hardware and software for
networking devices believe the entry into the Let's look, for example, at a headless content man-
agement system (CMS) in the context of the Internet
Internet of Things can be done easily with of Things and multichannel where the list of possible
guaranteed success.
information and communication channels is long, in-
IoT refers to the networking of physical objects via the cluding smartphones, tablets, apps, smartwatches and
Internet. This link between actual reality and the Inter- other wearables, smart cars, virtual assistants, social
net mainly intends to enable a new dimension in the media, and VR / AR. In addition to the modern variants
collection of process data, with the goal of optimizing mentioned, there are classic systems such as intranet
the processes or being able to better support the peo- or ERP and possibly more elements from the Internet
ple involved. In addition, IoT also considers objects that of Things in the future.
contain actuation elements, and thus can in turn inter-
act with the environment. M2M is also a broad term but While websites usually have a functional CMS, the con-
focuses on communication between devices of the tent is often still distributed to other channels by busy
same type, such as between construction machines marketing departments using copy and paste. This path
within a telematics solution. is complex and does not always meet the demands on
user experience. With different programming or markup
The fact is that the success of IoT projects cannot be languages of the individual touchpoints, the problem of
reduced to the selection of a suitable platform alone. A conventional CMS, which are limited to one language,

October 2021: IoT in Marketing 31