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COMPANIES
&
4. A combination of innovative and CAMPAIGNS
creative touchpoints can cut through and
engage with audiences at all points
throughout the customer journey.

Approaching touchpoints in a lateral way that considers
the customer journey beyond traditional media can be a
highly effective way to capture attention.

Among this year’s winners were several brands that
found highly original and engaging touchpoints to
communicate their message more powerfully: for its
World Without Walls campaign, Middle Eastern children
clothes retailer Babyshop invested in a song, a
children’s book and immersive in-store experiences.
Chocolate bar Oh Henry! targeted a new audience by
using macro-influencers married with a pop-up store; The report, available to WARC subscribers on
and no-frills New Zealand telco Skinny, wrapped warc.com, includes an exploration of the four themes,
convenience stores in Skinny branding. summaries of the winning case studies, data and
infographics, as well as key takeaways and what
Lucy Aitken, Managing Editor, Case Studies, WARC, these mean for brands, media owners and agencies.
says: “Channel selection is one of the most demanding
aspects of campaign building. At a time when many The WARC Media Awards examine the insight,
countries are locked down and brands all over the strategy and analytics that power effective media
world are rethinking their marketing activity, investment. They are free to enter and there is a
unprecedented levels of agility are currently required to $40,000 prize fund for the top winning papers. Case
adapt to constant change, while achieving an studies are welcomed from any territory or discipline.
appropriate balance between performance marketing The WARC Media Awards 2021 will launch in early
and brand-building continues to challenge marketers. May and close in late September.◊ (Source: WARC)
We hope that the insights outlined in our Media
Strategy Report 2020 will provide some guidance to By MediaBUZZ
media planners and strategists during these
unprecedented times.”

39 April 2020: Social Commerce & Influencer Marketing: social shopping as the future of