Page 3 - AeM_April_2021

Immersive Technologies in Marketing:

Virtual-, Augmented-, Mixed-, Extended Reality

RESEARCH, ANALYSIS & TRENDS

What the future holds for Virtual, Augmented & Mixed Reality pg 4

Retinal projection and XR glasses will be screens of the future pg 6

Interactive 3D simulations helping executives and employees master uncomfortable pg 8

conversations
Future impact of AR in marketing pg 10

BEST PRACTICES & STRATEGIES

How to measure “immersive experiences”? pg 11

How companies reach the young and digital Generation Z pg 13

Virtual collaboration is becoming an integral part of our working world pg 15

COMPANIES & CAMPAIGNS

Creating the next-generation digital interaction with emerging and immersive pg 16

technologies
Tencent Cloud launches its first Internet Data Center in Indonesia to meet growing pg 18

demand for digitalization
Nielsen offers marketers accountability for their ad investment pg 20

Amplitude closes the loop between data, insights, and action pg 22

TECHNOLOGIES & PRODUCTS

‘Hello’ from the augmented world pg 24

Adobe makes personalized CX happening in a world without third-party cookies pg 25
Expand your business in the virtual space with 3D Ready pg 27

Vietnam-based RedFOX Labs launches its very own virtual space pg 28

Microsoft’s new mixed reality platform for holographic experiences pg 29

BUZZWORDS

Extended Reality pg 30

APPOINTMENTS & ANNOUNCEMENTS pg 31

IMPRINT pg 35