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RESEARCH, ANALYSIS & TRENDS

“This kind of training can address and resolve veritably Additional metrics indicate microlearning in segments
any on-the-job challenge,” he says. “The overarching of three to seven minutes “matches the memory
goal of microlearning immersion is to help employees capacity and attention spans” of most humans.
become expert conversationalists by knowing what to
talk about, how to talk about it and why it matters for So, next time you need to address internal
the bottom line of the specific employer. This is why the complications or generally enhance operations,
most effective 3D simulations are those that are ‘bite- consider opting for interactive 3D simulations rather
sized’—as in 15-minutes or less—and also fully than those long, boring training videos. You know, the
customized for each business and situation. In this ones that cause employees to lose interest and are
way, businesses can efficiently address several critical hard-pressed to truly resolve the issues at hand—
issues via interactive real-world situations, all with the especially when you need that genuine resolution fast.
look and feel of your own location, organization and Such customized 3D real-world microlearning,
audiences. Personalized avatars are also used to practiced virtually, can get to the heart of challenges
recreate scenarios and build empathy, and immediate that employees are facing today with immediacy. The
feedback helps employees learn and improve with each result will be conversations that make a real,
session.” meaningful and measurable impact. ◊

Learn and improve they do, as gamification capabilities By Merilee Kern, MBA
are shown to maximize learner engagement and Forbes Business Council Member
knowledge retention. In fact, interactive learning is not Merilee Kern, MBA is an
only shown to boost learning engagement by 50%, but internationally-regarded brand
it also enhances knowledge retention by more than analyst, strategist and futurist
20%.
who reports on noteworthy
“It also scales cost effectively per learner so employers industry change makers, movers,
can mitigate training expenses,” Beltran notes. shakers and innovators across all
B2B and B2C categories.
Duration is also key. According to Software Advice,
most employees (58%) would more likely use online
learning courses if they were broken into “multiple,
shorter lessons” and creates more than 50% higher
engagement.

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April 2021: Immersive Technologies in Marketing 9